Advertising Isn’t What it Used to be

One of the sources of inspiration for my upcoming show Heavy Handed is a growing library of decades-old magazines, the majority of them pornography. What I have found in these magazines is that the advertising is highly marketed to a known gender demographic. Men read Playboy and women read Playgirl, and the ads heavily reflect an understanding of the respective market.

As a result of both time and this gendered approach, I have found some of the most glaringly sexist advertisements I have ever seen. Here I share some of these with you.

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